Commercial exposure through motorsports is a common strategy in the automotive aftermarket, but simply placing a logo on the side of NASCAR Sprint Cup cars has never been enough for Mighty Auto Parts. Mighty sees racing as the perfect arena for testing and improving products.

"We distribute our Mighty brand of replacement parts exclusively to professional technicians," says Dave Raphael, director of Marketing for Mighty. "Techs hold us to the highest possible standards of strength and durability because their reputations are on the line."

"Our Mighty System XL^® brake technology can handle the brutal conditions at Martinsville and Bristol, and our Engine Guard II^® filters can protect race engines in the July heat at Daytona. That kind of commitment to quality gives our customers confidence they are using the very best."

"We will never have the biggest sponsor decals on these cars," says Raphael. "That's because we'd rather put our resources under the hood. Down the line, better race technology means better products for our customers, and that's what is important."

In addition to local "Saturday Night" racers throughout the US, you will find Mighty parts at the highest levels of motorsport-- NASCAR Sprint Cup.