Want to have acess to all of Mighty's technical articles? Or our award-winning, user-friendly MIC Online Catalog, featuring the most current application data and a whole lot more?
Remember when the world was young and leaded vs. unleaded fuel was the hot topic? Today, what's in the fuel that your customers select may be even more important to the life of their fuel pumps and engines.
Here's what you need to know...
Did you know that the national average for cabin air filter sales is about three out of every 100 oil changes? So, how does Al Hickman, manager of a Colony Tire store in North Carolina, sell 11 out of every 100?
It's simple: Every vehicle is inspected. And for each one that has a cabin air filter, Al prints out the illustrated, easy-to-follow, step-by-step installation instructions from his handy-dandy Mighty Interactive Catalog (MIC), and includes it in the work order pouch. When the tech doing the work receives it, he knows (1) how long it takes to change the cabin air filter, (2) where it is on the car, and (3) how to do the job.
Result: More cabin air filters checked. More cabin air filters sold. Brilliant!
(By the way, what's your average percentage on cabin air filters?)
Sample page from Mighty Cabin Air Filter Installation Guide
Want to have acess to all of Mighty's technical articles? Or our award-winning, user-friendly MIC Online Catalog, featuring the most current application data and a whole lot more?
