Mighty Auto Parts has named Joe Guidry Product Manager, adding broad automotive aftermarket experience in product management, marketing and retail operations to its Product Team. Guidry joined Mighty in August. In his new role, he will oversee undercar product programs and help develop strategies to support Mighty distributors, franchises, and customers.
Before joining Mighty, Guidry served as a Category Manager for Genuine Parts Company (NAPA). He started in commodities, moved to tools and equipment, and later managed the paint, body, and equipment category. He also spent six years as Marketing Manager for Auto Plus Auto Parts and worked as a District Manager for Advance Auto Parts, overseeing 14 locations and more than 150 team members.
“Joe brings product, marketing and operations experience to our team,” said Sean Milligan, Vice President, Product Management and Information. “He knows the aftermarket from the store level to the category level, and he will help us build stronger undercar programs for the Mighty System.”
“Undercar is a competitive category, and our franchises need programs built around how their customers buy,” said Guidry. “I look forward to working with our distributors and suppliers to deliver those programs.”
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